Document Type : Tarviji
Authors
1 university of tehran
2 baqiraloloom university
Abstract
The emergence of creative industries and creative cities is the beginning of a new era in the interactions between economy and culture. Although these industries are rapidly growing and flourishing in developed countries and have acted as a facilitator in the process of globalization, intentionally or unintentionally, they have attracted little attention in our country, Iran. Of course, the situation of different cultural industries in Iran is not the same, and the toy industry is in a very unfavorable situation due to the multiple dominance of imports. This industry is considered to be a important industry in terms of cultural influence, considering its target audience, i.e. children, and the excessive import of toys will create many identity crises and cultural challenges in the long run. The first step to upgrade the toy industry is to prepare detailed strategic reports of the current situation, and the prerequisite for such reports is the presence of tangible and objective indicators. In this research, using the framework proposed by David Hasmounhaq, regional and global reports and semi-structured interviews with producers, distributors, designers and preparing a questionnaire from the Iranian audience for 36 indicators in the economic, social, cultural and environmental fields to describe and comprehensively evaluate this industry.
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